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NEW entrant in the alcoholic beverage market, 24 Karat beer is moving to significantly increase market shares as it sets a precedent for growth in Jamaica over the next few years.

Manufacturer and entrepreneur Peter Bovell and his business partner Richard Lee are the co-founders and owners of the local start-up company, Two Jamaican Dem, which produces the beer.

Bovell said their aim is to penetrate the local market with an “all natural, no preservatives added, smooth-tasting beer” as the company positions itself to secure ground in a market controlled by big-name players Red Stripe, Heineken, and Guinness.

New beer comes to market