ugo, which opened its Kingston leg in January 2021, operated in the capital city and Portmore.

On April 30, the service delivery app Hugo will cease its operations in Jamaica.

A termination memo sent last week revealed that, based on its acquisition by German giant Delivery Hero, it would close its doors. A sad state of affairs, albeit, but with every challenge comes opportunity.

Here are a few options for fast food brand experience and consumer data:

Client Data & Communications

As Hugo’s operations come to an expected end, one can’t help but wonder what will happen to all that client data. The Data Protection Act (DPA) legislation, which goes live on December 1 this year, provides protection and privacy for personal information of Jamaicans. Whilst it will not go into effect in time for the company’s departure, it brings to light the need for companies to be explicit in communications as to how it intends to use consumer data once operations cease.