Spurred by the mushrooming of fast-food delivery services amid surging demand during curfews, hotelier Lee Issa has seized on the coronavirus pandemic’s motorcycle boom to form a new company specialising in electric bikes and scooters.
Pitched as environmentally friendly vehicles, Ellesco also sells warehouse equipment from its Ferry, St Catherine, headquarters.
The $100-million start-up is a standalone entity with no strings attached to Issa’s flagship business, Couples Resorts, which operates four hotel properties locally.
Seeking to become the dominant supplier of e-bikes locally, Issa said Ellesco is aiming to sell at least 250 bikes and scooters in its first year of operation, hopefully hitting annual sales of 1,000 by year five.