The Jamaica Hotel and Tourist Association (JHTA) is projecting an average 65 per cent occupancy for the 2021 winter tourist season.
This would be similar to 2019, which was the best winter tourist season in recent times.
According the just re-elected JHTA president Clifton Reader, tourism is rebounding amid the COVID-19 pandemic but there is no time for complacency.
“We’re living with COVID-19 and seeing its minimised effects but we must still be cognisant it is still there,” said Reader.
He said during a recent visit by travel agents and tour operators, the hotels received excellent ratings for maintenance of product standards and health and safety protocols which will translate to increased bookings for the destination.
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