A lot has been said about the late Gordon “Butch” Stewart, and his impact on entrepreneurship and the general development of Jamaica. In my eyes (as I have said in the past), he has had a more positive impact on promoting Jamaica than any prime minister, just like Bob Marley.
The reason for me saying this is that through the Sandals and Air Jamaica brand, he managed to bring a lot of attention to Jamaica, which continues today.
He did so, while not only being a very successful entrepreneur, but one who brought creativity and innovation to whatever he did. It may not have had a happy ending, such as in the case of Air Jamaica, but there is no doubt that he added value to it, as after he gave back Air Jamaica to the Government, there is no doubt that the branding he brought to it created significant value.
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