After much planning, organisers of the 21st staging of the Sagicor Sigma Corporate Run can turn to celebration having surpassed their targets for the number of participants and donations yesterday.
The annual event, dubbed the Caribbean’s largest road race, continued to lift its standard with a record-breaking turnout of 27,028 participants and $52.4 million raised for beneficiaries – The Lupus Foundation of Jamaica, Diabetes Association of Jamaica and the May Pen Hospital Neonatal Intensive Care Unit.
Those numbers highlight this year’s edition as the most successful execution of the 5K run, walk and wheelchair race since its inception in 1999, surpassing the intended targets of 25,000 participants and $52 million.
Alyssa White, Sagicor Group’s assistant vice-president of marketing, was beaming about the achievement, which she described as the perfect outcome given their behind-the-scenes effort for the fundraising event.
“We do it every year because of the far-reaching impact it has for the beneficiaries we assist and the many lives they touch. Perfect is exactly what we strive for and so we are really overwhelmed about this achievement,” Whyte told the Jamaica Observer.
“It is a record-breaking year, so we always love that, we have never done this before…broken both records at the same time and had so many individuals registered to participate and donating. So we are eternally grateful and we start planning for 2020 tomorrow (today),” she added with a broad smile.
White pointed out that she was impressed by the level of support for the charity event that has donated approximately $350 million to various beneficiaries over the years.
Leave A Comment