Published:Wednesday | May 18, 2016
General Accident Insurance Company is going after 20-25 per cent of additional business from the homeowners insurance market, by targeting mortgagees who pay insurance on their home loans.
Through a new marketing campaign called Look. Call. Save, General Accident is urging homeowners to unbundle the insurance component of their monthly mortgage payment, and to hire them as insurer instead at a cheaper price.
“We are saying that the cost of home insurance can be cheaper than you are paying right now. General accident sees this as an opportunity to provide the home insurer with better premiums and to encourage others who are not currently insuring their biggest investment to purchase home insurance,” said Managing Director Sharon Donaldson.
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